When we built the framework for our company pages, we made time one of our priorities. Our goal was to draw interested parties in and give them great information within the first 30 seconds of landing on a company page. We want companies to be able to pique interest early so that visitors are encouraged to explore more.
One of the ways we do that is with our “key stats” section. It’s made of four numbers and four descriptions. The goal here is for the numbers to describe some aspect of the company that’s important or unique.
The stats can really be anything, but we encourage you to think about the kind of impression they make. If you value your contributions to the open source community, you might include the number of projects you’ve open sourced. Or, if you value work/life balance, you might include something like “0 – number of overtime hours per week.” You might use this section to talk about benefits (100 – percent of health care premiums covered by the company), or fun stuff (5 – number of office pets (so far)).
Have fun with it! We can’t wait to see your stats!