This is the first of what will be a series of blog posts designed to help you build a great company page. If you don’t have one yet, you can learn more here.
The Basics – Logo, Tagline, and Biography
The thought of building your company page on Work for Pie can be a bit intimidating. There’s a lot to think about, and some parts may require you and your team to think about your company in ways you haven’t quite thought about it in the past.
We think it’s worth it, for a lot of reasons. One of the best is that forcing yourself to think about your company from a culture and fit perspective is something you need to be doing anyway. It’s something you should be sharing with your team. It should inform your recruiting and the way you work. Your people are the lifeblood of your company. This stuff is important.
So let’s start with the easy stuff – the logo, the tagline, and the bio.
We centered our logo on a 300 x 80 page…
The logo is best rendered in 300px x 80px. If your current logo doesn’t have these dimensions, the best thing to do is build a .jpg with a canvas size of 300 x 80 and center the logo in that. We realize that for some folks this will be a little tedious, and in future iterations we’ll aim to make it easier, but for now that’s the best thing to do.
Coroutine uses their tagline to tell the audience what they do.
For your tagline, something between 5 and 15 words or so is best. That makes it readable at a glance and also should fill two to three lines, which looks really nice on the page. Companies do taglines differently. Some use their primary brand statement, like Coroutine below, and some use the opportunity to speak directly to potential applicants and followers. What you say is up to you, but our advice is that if your company is less well-known, use the tagline to talk about who you are and what you do. If, on the other hand, your company is a household name, use the tagline as an opportunity to speak directly to our audience.
Simple Focus speaks directly to future team members in their bio section.
Think of the biography section as an extension of or complement to the tagline. If you use the tagline to say who you are and what you do, use the biography section to speak to our audience about what makes your culture special. If you use the tagline to speak about culture, use the biography section to elaborate. Struggling with what to say? Look here for a little help. And keep in mind that this section looks best when the word count is somewhere between 50 and 100.
That’s all for now. Check back for new tutorials and tips – we’ll be adding them frequently!